Law firm marketing in Sydney
Black Shark Digital helps Sydney law firms win more of the matters they want, through SEO, Google Ads and websites built to turn visitors into enquiries.
We are based in Manly and work with law firms across Sydney. Your marketing is run by Andrej Mchantaf, a lawyer who specialises in legal marketing, with 20 years’ experience. We keep our client list to a maximum of five law firms so every client gets real attention, which means client spots are limited.
Book a free marketing review or call 0421 192 045
How Sydney clients find a lawyer now
Most people don’t search for “a lawyer”. They search for a family lawyer in their suburb, a criminal lawyer near their local court, or a conveyancer close to home, usually on their phone and often in a hurry.
That means a Sydney firm is competing on three fronts at once: the Google Maps results for its suburb, the paid ads at the top of the page, and the organic results below, where large firms and legal directories often take up much of the space. Winning takes local pages that answer the real question, a well-run Google Business Profile, and ads that only pay for the searches that matter.
Marketing services for Sydney law firms
Everything we do is built for law firms. Many clients use two or three of these together.
SEO for Sydney law firms
We build pages for each practice area and the parts of Sydney you serve, fix the technical issues that hold sites back, and write content that gets NSW law and process right. The goal is to be found for the searches your future clients are already making.
Google Ads for Sydney law firms
Campaigns split by practice area and targeted to the suburbs your clients come from, with ad copy written within the conduct rules and every call and form tracked. Read more about Google Ads for lawyers.
Law firm website design
We design and build websites for law firms that are fast, clear and built to produce enquiries, from full sites to landing pages for a single practice area.
Google Business Profile and local search
Your Google Business Profile decides whether you appear in the map results for your suburb. We set up categories, services and service areas properly, and help you build a steady flow of genuine client reviews.
Social ads, lead generation and reputation management
Facebook, Instagram and YouTube campaigns, lead generation and online reputation management, where they suit the firm and its practice areas.
Not sure where to start? Book a free marketing review
Practice areas we market
We work with Sydney firms across most practice areas. Pages, campaigns and copy are built around the specific matters you want more of, and around any advertising rules that apply to them.
What our clients say
Carl Mickels, Partner at Firths, on working with Black Shark Digital
“He’s been quite the success for us”
“I have no hesitation of recommending him”
— Carl Mickels, Partner, Firths
Every firm starts from a different place, so we will tell you what is realistic for yours before you commit.
How we work with Sydney firms
- Getting to know you: the matters you want, your areas and what a good client is worth.
- Finding the opportunities: a review of your website, Google Business Profile, ads and competitors.
- Setting the course: a written plan with priorities, budgets and what to expect.
- Doing the work: we build, launch and manage, with plain-English reporting.
We cap our client list at five law firms, on purpose. A small list means your firm gets senior attention, and you deal with Andrej directly rather than being passed between account managers.
Your ad budget stays yours. You pay Google, Meta and any other platform directly on your own credit card, so there is no markup on ad spend and every charge is visible in the platform’s billing. Our fee is quoted separately, based on the scope of work.
Your accounts stay yours too. Your firm owns its Google Ads, Meta and other ad accounts outright, and if you ever leave, you keep them, with all their history and data.
Marketing within the NSW conduct rules
Lawyers in NSW are bound by the Australian Solicitors’ Conduct Rules. Advertising must not be false, misleading, deceptive or offensive, and solicitors must not imply specialist expertise or use “accredited specialist” unless they hold that accreditation. We write every ad, page and post with those rules in mind: no promised outcomes, no “specialist” wording without accreditation, and nothing your firm can’t stand behind. Injury and work-injury advertising has extra rules, which we check before any campaign starts.
Why work with a Manly-based legal marketer
Andrej Mchantaf is a lawyer who specialises in legal marketing. He has 20 years’ experience in digital advertising, mostly for big-name law firms, and founded Black Shark Digital in 2020. He runs it from Manly NSW. That combination matters: he understands how firms take on work, what clients need to hear before they call, and where the professional rules draw the line. You deal with him directly, and your firm’s information stays confidential.
Law firm marketing in Sydney: FAQs
Do you only work with Sydney law firms?
We’re based in Manly and work with law firms across Sydney. If your firm is elsewhere in Australia, get in touch and we’ll tell you whether we’re a good fit.
How much does law firm marketing cost in Sydney?
There is no fixed price list or one-size-fits-all package. Fees are quoted per firm, based on scope (which services, and how many campaigns, practice areas and regions), your budget and ad spend, and the complexity of the work. After your free review you get a clear written quote.
Who pays for the ads, and do you mark them up?
You pay Google, Meta and any other ad platform directly on your own credit card. Your ad spend never passes through us, so there is no markup, and you can see every charge in the platform’s own billing. Our fee is separate.
Who owns our ad accounts if we leave?
You do, always. Your firm owns its Google Ads, Meta and other ad accounts outright. If you ever stop working with us, you keep them, with every campaign, all the history and all the data.
Should a Sydney firm start with SEO or Google Ads?
If you need enquiries soon, start with Google Ads while SEO builds. If you can wait, or your practice area has expensive clicks, SEO becomes more valuable over time. Many firms do both.
How long does SEO take in Sydney’s legal market?
It depends on your practice area, location, competition and starting point. Specific searches usually move sooner than broad, competitive terms. No one can guarantee rankings, and we won’t.
Can you get us into the Google Maps results for our suburb?
We can give you the best chance: a complete, accurate Google Business Profile, genuine reviews and local pages on your site. Map results also depend on how close the searcher is to your office, which no one controls, so we don’t promise positions.
Talk to us about your Sydney firm
Tell us about your firm and the matters you want more of. We’ll review your website, Google presence and any ads you are running, and give you a straight answer on what would make the biggest difference.
Book a free marketing review or call 0421 192 045
Email: info@blackshark.digital · Based in Manly NSW. Working with law firms across Sydney.