Marketing for conveyancing lawyers

Conveyancing is quote-driven, local and high-volume. People want a price, a quick answer and someone nearby they can trust with the biggest purchase of their lives. Many will also compare you with licensed conveyancers and online providers. Black Shark Digital helps law firms that do conveyancing win more of those quotes, show why a lawyer is worth it, and turn more quotes into files.

Your marketing is run by Andrej Mchantaf, a lawyer turned marketer with 20 years’ experience, from our base in Manly NSW. We keep our client list small on purpose, with a maximum of five law firms at any one time, and right now we have 4 client spots left.

Book a free marketing review or call 0421 192 045

They search for “conveyancing lawyer near me”, “conveyancing solicitor [suburb]”, “conveyancer near me”, “conveyancing fees” and “conveyancing quote”. Many don’t know the difference between a solicitor and a licensed conveyancer, so your firm needs to show up for both kinds of search. Most have just had an offer accepted, are about to exchange or are getting ready to list, so the clock is already running. In NSW, for example, a residential buyer’s cooling-off period is short, and people want a lawyer lined up before they sign.

Many compare three or four quotes in an afternoon. They choose on price, on how complete and clear that price is, on reviews, on how quickly someone gets back to them, and on whether they feel they’re getting proper legal advice.

Lower fees, higher volume

A conveyancing file is worth far less than most other legal matters, so the cost of winning one has to be tightly controlled. Campaigns need to be lean, local and measured on files opened, not clicks.

Showing what a lawyer adds

Licensed conveyancers and online providers often compete hard on price. A solicitor can advise on the contract and the legal risks, and help when something goes wrong. That matters most for off-the-plan purchases, deceased estates, family transfers, rural and commercial property, and anything unusual. We make that difference clear in your ads and pages, without running anyone else down, and target the matters where it counts. In Queensland, conveyancing is done through law practices, so there the competition is other law firms.

The quote is the product

Your quote page or form is where the decision is made. It needs to be fast, simple and clear about what is included. We build quote forms that capture the property type, the suburb and whether the person is buying or selling, and route them to your team quickly.

Conveyancing clients come back

A good conveyancing experience often leads to wills, family law, business and future property work. Your marketing should make the most of that: reviews, follow-up and making it easy for clients to come back to your firm.

Referrals and seasons

Real estate agents and mortgage brokers send a lot of conveyancing work, but you don’t control that pipeline, and volume follows the property market. Search marketing gives you enquiries of your own, and we adjust budgets as listings and sales move.

The Australian Solicitors’ Conduct Rules apply to every ad and page: no false, misleading, deceptive or offensive advertising, and no “accredited specialist” wording unless your lawyers are accredited specialists. For conveyancing in particular:

• Advertised prices. The Australian Consumer Law applies to legal services. If you advertise part of a price, you generally have to show the total minimum price you can work out, including compulsory charges you can calculate. A “from” price plus disbursements can be risky where standard costs are known. Genuinely unknown disbursements need to be clearly disclosed.
• Costs disclosure. Law practices must give clients costs disclosure under the Legal Profession Uniform Law in NSW, Victoria and Western Australia, and under the legal profession laws elsewhere. Your advertised fees and your costs disclosure should tell the same story.
• Referral benefits. If you pay a referrer, such as a real estate agent, rule 12.4.4 requires you to disclose it to the client first. If you receive a benefit, for example from a broker you refer to, rule 12.4.3 requires you to tell the client and get their informed consent.
• Comparisons. Comparing yourself with licensed conveyancers or other firms must be accurate and fair. We describe what your firm offers rather than criticising anyone else.

This is a summary, not legal advice. Check how the rules apply to your firm.

Local Google Ads for quote-ready searches

Campaigns target the suburbs you serve and the searches people make when they need conveyancing now, including “conveyancer” searches from people who don’t yet know a lawyer can do it, with negative keywords to keep out DIY kits, jobs and courses. Read more about Google Ads for lawyers.

Google Business Profile and reviews

For “near me” searches, the map results often decide who gets the call. We set up your profile properly and help you ask every settled client for a genuine review.

Suburb and service pages

Pages for buying, selling, off-the-plan and other services you offer, and for the areas you serve, each with useful local content rather than the same page with the suburb swapped. Read more about SEO for lawyers.

A quote process that converts

A short quote form, a clear price structure and fast follow-up turn more searches into files. We’ll show you how many quote requests you’re getting and how many become files.

Lead generation

Campaigns run in your own ad accounts, or, for certain legal areas in certain regions, leads you can buy. Ask us what’s available for conveyancing where you work. Read more about lead generation for lawyers.

We’re based in Manly and work with law firms that do conveyancing across Sydney. Sydney’s property market is intensely local, so firms usually do best with suburb-level targeting, a strong Google Business Profile and pages for the areas where they actually work. See how we help with law firm marketing in Sydney. We also market firms that act in commercial law, as well as wills and estates.

We don’t publish a price list or sell packages. Your fee is quoted for your firm, based on scope (which services, and how many practice areas, matter types and regions), your budget and the complexity of the work. After your free review you get a clear written quote, so you know exactly what you’re paying for before you decide.

Your ad spend never passes through us. You pay Google, Meta and any other platform directly on your own credit card, so there is no markup and you can see every charge in the platform’s own billing. Your firm owns its ad accounts outright, and if you ever leave, you keep them with all their history and data.

Carl Mickels, Partner at Firths, on working with Black Shark Digital

“He’s been quite the success for us”

“I have no hesitation of recommending him”

— Carl Mickels, Partner, Firths

Results depend on your practice area, location, budget and how quickly enquiries are followed up. We will tell you what is realistic for your firm before you spend a dollar.

• A lawyer turned marketer runs your marketing. Andrej understands how property matters come in and where the advertising, pricing and costs rules sit for law practices.
• 20 years in digital advertising, mostly for big-name law firms. He founded Black Shark Digital in 2020.
• Thousands of new clients acquired across the campaigns we’ve run.
• Certified experts for Google Search Ads, running campaigns in accounts your firm owns.
• A deliberately small client list. No more than five law firms at a time.
• Direct access. You deal with Andrej, not an account manager who passes messages on.

Read more about Andrej

Tell us where you work, the property matters you want more of and how you quote now. Andrej will look at your website, your Google presence and any campaigns you’re running, and give you a plain-English summary of what is working, what is wasting money and what he would change first.

Book a free marketing review or call 0421 192 045

Email: info@blackshark.digital · Based in Manly NSW.